Privacy Policy

Last updated: September 2026

1. Introduction

Aldavin AB ("Aldavin", "we", "us" or "our") is committed to protecting your privacy and handling your personal data in a transparent and responsible manner. This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website, contact us, subscribe to our communications, download research materials, or otherwise interact with us.

Aldavin AB is a company established in Sweden and is the data controller responsible for the processing of personal data described in this Privacy Policy. Personal data is processed in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR).

2. Personal Data We Collect

We may collect and process the following categories of personal data:

Information you provide directly

When you submit a contact form, subscribe to our newsletter, download a report or white paper, or otherwise contact us, we may collect:

First name
Last name
Company name
Email address
Any information you choose to include in your message, enquiry or correspondence

Information collected automatically

When you visit our website, certain information may be collected automatically through analytics and website technologies, including:

IP address
Browser type and version
Device information
Pages visited
Time spent on the website
Referral source
General geographic location derived from IP address

3. How We Use Personal Data

We use personal data for the following purposes:

Responding to enquiries

To respond to requests submitted through our contact forms and communicate regarding potential business opportunities.

Providing research and content

To provide access to reports, white papers, research publications and other content requested by visitors.

Where visitors download research materials, we may use the information provided to manage ongoing communications relating to those materials and related Aldavin services.

Marketing communications

To send newsletters, research updates, industry insights and information about Aldavin's services where you have subscribed or otherwise provided appropriate consent.

Improving our website

To understand how visitors use our website and improve website performance, content and user experience.

Legal and administrative purposes

To comply with legal obligations and protect our legitimate business interests.

4. Legal Basis for Processing

Under the General Data Protection Regulation (GDPR), we rely on the following legal bases for processing personal data:

Legitimate interests

We process personal data where necessary to:

Respond to business enquiries
Manage relationships with prospective clients
Improve our services and website
Protect and administer our business

Consent

We rely on consent where required, including for:

Marketing communications
Newsletter subscriptions
Report and white paper downloads where consent is requested
Certain analytics and non-essential cookies

You may withdraw your consent at any time.

Contractual necessity

Where relevant, we may process personal data to take steps prior to entering into a contract or to fulfil contractual obligations.

5. Marketing Communications

If you subscribe to our newsletter, download research materials, register interest in our services, or otherwise opt in to receive communications, we may send information relating to:

Research publications
Industry insights
White papers
Events
Aldavin services

You may unsubscribe at any time using the unsubscribe link included in communications or by contacting us directly.

6. Data Sharing

We do not sell personal data. We may share personal data with trusted service providers that support the operation of our website and business, including:

Wix (website hosting and website infrastructure)
Google Analytics (website analytics)
HubSpot (customer relationship management, lead management and marketing communications)

These providers process data on our behalf and are required to implement appropriate safeguards.

7. International Transfers

Some of our service providers may process personal data outside the European Economic Area. Where international transfers occur, we take reasonable steps to ensure appropriate safeguards are in place, including reliance on approved contractual mechanisms where required.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy.

Retention periods may vary depending on:

The nature of the enquiry
Ongoing business relationships
Legal obligations
Legitimate business requirements

Where personal data is no longer required, it will be securely deleted or anonymised.

9. Your Rights

Subject to applicable law, you may have the right to:

Access your personal data
Correct inaccurate personal data
Request deletion of personal data
Restrict processing
Object to processing
Withdraw consent
Request portability of personal data
Lodge a complaint with a supervisory authority

10. Security

We take reasonable technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration or destruction.

However, no method of transmission or storage can be guaranteed to be completely secure.

11. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. Visitors should review the privacy policies of any third-party websites they visit.

12. Contact

If you have any questions about this Privacy Policy or the processing of personal data, please contact:

Email: info@aldavin.com

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

Any updates will be published on this page together with the revised effective date.