About Us
Aldavin is a boutique market research and strategic insights consultancy specialising in pet care, animal health and the human–animal bond. We bring decades of international experience and deep sector knowledge, along with a healthy dose of curiosity and a genuine interest in our clients' businesses.
Our name comes from the Old Norse aldavinr, meaning a loyal, old friend. It's a nod to the extraordinary relationship between people and animals, and the bond that sits at the heart of so much of what we do.
We're deliberately small. Not because we lack ambition, but because we believe good research benefits from close relationships, independent thinking and genuine personal investment. Senior expertise isn't reserved for pitching the work and signing off on the results. It's there throughout the project, asking the questions, digging into the data and doing the thinking. Because that's the part we enjoy the most.
We take our research seriously. Ourselves, a little less so.
What we do
Pet Care
From nutrition and retail to wellness and consumer behaviour, we help pet industry brands understand shifting demand, category dynamics, pricing, and purchase decision-making.
Animal Health
We support veterinary organisations and animal health manufacturers with research grounded in the realities of clinical practice, evolving client expectations, and the broader changes shaping veterinary care.
Human-Animal Bond
We explore the emotional, behavioural, and societal role animals play in people’s lives — from wellbeing and companionship to housing, workplaces, access to care, and public policy.
We offer full-service qualitative and quantitative research across a broad range of areas, from brand health and positioning to pricing, behavioural insights and product innovation. Every project is tailored to the specific needs and objectives of our clients.
Contact us
Our team is fully remote, operating from the UK and Sweden.
Whether you have a specific research project in mind or would simply like to explore how we might work together, we'd love to hear from you:
Email: info@aldavin.com
For press and media enquiries, including requests for expert commentary or information about our published research, please contact:
Email: press@aldavin.com